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The Value Proposition in an advice based practice

Author: Tony van Niekerk   Original Publication: Cover Publications South Africa

Posted on 4 Apr 2017

Mimi Pienaar, Head of Practice Management at Masthead, talks to Tony van Niekerk, Editor of COVER Magazine, about the importance of the Value Proposition in an advice based practice. She also discusses how the advisor, and their clients, benefits from a well-structured Value Proposition.


A national supplier of risk management services to independent financial advisors and other licensed financial service providers (FSPs). Established in 2004, we help our clients overcome their risk management challenges so they can grow and thrive in an increasingly regulated industry. Providing professional guidance and practical support, our team of specialists is passionately committed to delivering tangible solutions.

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